SPRING is here and if you want to refresh your wardrobe without breaking the bank you may wish to pop into your local Asda.
The supermarket’s current range has been a hit with fashion lovers and includes purse-friendly bags and dresses.
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Shopper Sydney uploaded a video showing the stylish haul she picked up from Asda with some staple bits for the sunny weather.
On her @sydwindow account, she shared: “I tripped and fell into Georgia Asda, and this is my favourite haul of the year.
“Starting strong with this little bag that literally looks like it could be from Zara.
“This was £18, and how cute is she?”
Sydney also raved about a £16 green dress that she said is “super affordable and easy to wear.”
If green isn’t your colour, the shopper also said it comes in red or black.
Next up was a white waistcoat, that was also one of Sydney’s favourite finds – and she paired it with a pair of “mum jeans”.
She continued: “I have fell in love when I saw this.
“I absolutely love it, and it was only £14.
“The fit of this was unreal, and I paired it with these blue mum jeans.
“Again, the fit of these were incredible.
“These were £20 and a super flare pair of jeans, which I didn’t have in my wardrobe.
Absolutely obsessed.”
Also in Sydney’s Asda haul was a £20 black denim dress with cut out detailing that she said was “gorgeous in such amazing quality.”
She also found an “unreal” coord, with the top priced at £14 and the bottoms at £16.
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a ‘strong growth in clothing’ and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda’s clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury’s clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it’s good quality too – with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
The fashion fan shared: “They fit like a glove as well.
“Love these paired together for the spring.
“Obsessed with everything. Stay tuned for the try on haul.”
Her Asda finds appear to have impressed fellow shoppers, with her video racking up over 1,700 likes.
One person wrote: “***runs to Asda**””
Another added: “Love everything.”
A third commented: “Aww that bag is lovely.”
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